In the early days, we used to call ourselves ‘The Marcoms Department’;- the group that was solely dedicated to communicating directly with customers and prospects through mailers, PR and printed advertising.
Today, the dedication to communicate still exists, a department has become one person, both consumers and channels have become far more sophisticated in both their outlook and acceptance of messaging. Tactical campaigns no longer succeed in isolation. Instead, they need to be wrapped into a package of ongoing messaging that gives the audience something back ultimately leading to longterm loyalty to a brand.
Our clients today use On Your Case as advisors and implementers of true Content Marketing campaigns adhering to; Account Based Marketing best practises; email marketing with consistently higher conversions; social media that leads to engagement; and blogging that gives influence and credence.